Google Ads / PPC

Reach the Right Audience at the Right Time

Want to put your business in front of people who are actively searching for your products or services?

At Vivid by Manisha, we create and manage Google Ads and PPC campaigns designed to reach relevant audiences, generate qualified traffic, and support your business goals.

From campaign setup and keyword research to ad creation and performance analysis, we help you make better use of your advertising budget.

What Are Google Ads & PPC?

PPC (Pay-Per-Click) is an online advertising model where advertisers generally pay when someone clicks on their advertisement.

Google Ads is Google’s advertising platform that allows businesses to promote their products and services across Google’s advertising network.

For example, when someone searches for “digital marketing agency near me,” relevant businesses may appear as sponsored results.

Our Google Ads / PPC Services

1. Keyword Research

We identify relevant search terms that potential customers may use when looking for your products or services.

We consider:

Search intent
Keyword relevance
Competition
Commercial intent
Location
Your campaign objectives

2. Campaign Setup

We set up campaigns according to your business goals and target audience.

This can include:

Campaign structure
Ad groups
Keywords
Location targeting
Audience settings
Budget planning
Conversion tracking

3. Search Ads

Search campaigns can help your business appear when people actively search for relevant products or services.

We create clear ad copy that communicates:

Your offer
Key benefits
Relevant services
Calls-to-action

4. Display Advertising

Display campaigns can help businesses reach audiences across websites, apps, and other Google advertising placements.

We help plan targeting and creative messaging based on your campaign objectives.

5. Remarketing

Not every visitor takes action on their first visit.

Remarketing can help businesses reconnect with eligible audiences who have previously interacted with their website or digital presence.

6. Ad Copywriting

Your ad needs to communicate value quickly.

We create concise ad copy with:

Relevant messaging
Strong headlines
Clear benefits
Appropriate calls-to-action
Relevant keywords

7. Landing Page Optimization

Getting clicks is only part of a successful campaign.

We review landing pages for factors such as:

Message relevance
Page structure
User experience
Mobile-friendliness
Clear calls-to-action
Conversion opportunities

8. Conversion Tracking & Analytics

We use available performance data to understand how campaigns are performing.

Depending on the setup, we can monitor metrics such as:

Clicks
Impressions
Click-through rate (CTR)
Cost per click (CPC)
Conversions
Conversion rate
Cost per conversion

9. Campaign Monitoring & Optimization

PPC campaigns require ongoing monitoring.

We review campaign performance and make adjustments to areas such as:

Keywords
Bids
Ad copy
Targeting
Budget allocation
Landing pages

Why Use Google Ads / PPC?

Reach People With High Intent

Search advertising can help you reach people who are actively looking for products or services related to your business.

Faster Visibility

Unlike organic SEO, paid search ads can provide visibility once a campaign is approved and begins serving, subject to Google’s systems and campaign settings.

Target Your Audience

Campaigns can be targeted using factors such as location, language, device, keywords, and other available audience signals.

Control Your Budget

You can set campaign budgets and monitor advertising costs.

Measure Performance

Digital advertising provides data that can help you understand clicks, conversions, costs, and other campaign performance indicators.

Our Google Ads Process

Step 1 — Understand Your Business

We learn about your products, services, target customers, competitors, and campaign objectives.

Step 2 — Research

We research relevant keywords, audiences, competitors, and search intent.

Step 3 — Campaign Setup

We create a structured campaign with appropriate targeting, budgets, ads, and tracking.

Step 4 — Launch

Once everything has been reviewed, the campaign is launched and monitored.

Step 5 — Analyze

We review campaign data to understand what is working and where improvements may be needed.

Step 6 — Optimize

We continuously refine campaigns based on performance data and your business goals.

Who Can Benefit From PPC Advertising?

Google Ads can be useful for:

Small businesses
Startups
E-commerce stores
Local businesses
Service-based businesses
Travel companies
Educational businesses
Real estate businesses
Online stores
Personal brands
B2B companies

Google Ads / PPC FAQs

How much does Google Ads cost?

There is no fixed price. Your advertising cost depends on factors such as your budget, industry, competition, keywords, targeting, and campaign performance.

How quickly can Google Ads generate results?

Paid campaigns can begin generating impressions and clicks after launch and approval, but meaningful performance depends on factors such as targeting, budget, competition, ad quality, landing pages, and conversion tracking.

Can Google Ads guarantee sales?

No. Advertising can generate traffic and opportunities, but sales depend on many factors, including your offer, pricing, website, landing page, audience, and sales process.

What is the difference between SEO and PPC?

SEO focuses on improving organic search visibility, while PPC uses paid advertising to gain visibility in search and other advertising placements.

Many businesses use both strategies together.

Do I need a landing page for Google Ads?

A dedicated landing page can be useful because it allows the page content and call-to-action to closely match the advertisement and campaign goal.

Ready to Put Your Brand in Front of the Right Audience?

Don’t leave your online visibility to chance.

Let Vivid by Manisha help you create targeted, measurable, and data-driven Google Ads campaigns.

Start Your PPC Campaign

Vivid by Manisha — Helping Brands Reach, Engage & Grow.

Note: This is AI generated content.